fh!jkfha WkaudokSh jQ fvksfï l;dkaorh
j;auka fhdjqka mrmqr jvd;au m%shlrkq ,nk we÷ï ú,dis;d lSmhla u ;sfí' bka fvksï ^Denim& kñka ye¢kafjk we÷ï fudaia;rj,g Tjqka fnfyúka u m%sh ukdm njla olajk nj ryila fkdfõ' wo úYaj .ïudk yryd úisß isák l=vd orejka o ;reK mrmqro" jeäysáhkao" uy,a,kao ,sx. fNaohlska f;drj fvksï we÷ï weÕ,d .ekSug leue;a;la olajk nj fmfka'we÷ï fudaia;r ú,dis;d w;rg fvksï we÷ï wyïfnka tla jQ *eíßla froaola nj lshkq ,efí' óg Y; j¾I .Kkdjlg by;È frÈ ksIamdolhka úiska fidhd .kakd ,o fuu we÷u miq l,lÈ zfvksïZ kñka y÷kajk ,§' miql,l§ wm ld w;r;a ckm%sh jQ Ôkaia keue;s l,siïo celÜia kue;s Wv lndo uykafka fvksï we÷fuks'fvksï we÷ï j¾.h" bkaÈhdkqjka úiska y÷kajkq ,nk ldls we÷ug fndfyda iudka;rj hkakls' l,la ngysr f,dalfha ro<hka úiska fvksï we÷u fy,d olsk ,oafoa th ;ef,k fmdäjk lïlrejka yd mqxÑ ñksid úiska m%fhdackhg .kakd ,o f.dfrdaiq we÷ula nj iuÉp,hg ,la lrñks' fufia ro<hkaf.a Wmydihg fhduq jQ fvksï we÷u ^Ôkaia l,siu& miql,§ m%Odk fmf<a we÷ï fudaia;r ks¾udK Ys,amSkaf.a weig ,la fjñks'nr jev lrkq ,nk mqxÑ ñksidf.a f.dfrdiq we÷ula njg m;a ù ;snqk fvksï we÷u" we÷ï ks¾udK Ys,amSka f.a w;g m;aùu;a iu. Tjqyq thska wÆ;a we÷ï fudaia;r ú,dis;djla ks¾udKh lr fj<| fmd<g y÷kajd ÿkakd' miq l,lÈ Ôkaia l,siï yd celÜ nyq;r ck;djf.a ckm%shu we÷ï fudaia;rhla njg m;a jQfha bka blaì;sjh' Ôkaia we÷ï ms<sn| Wkaudohl=;a" fvksï ixialD;shl=;a úYaj .ïudk yryd me;sÍ hEug fuu ixisoaêh miq l,l§ ;Èkau n,mEfõh'fvksï we÷fï Wm; o b;d rij;a tlls' th ol=Kq m%xYfha ksïid kue;s .ïudkfha frÈ ksIamdolhl= úiska fidhd .kakd ,oaola nj lshkq ,efí' i¾f. ä' ksï ^Serge de nim& kue;s ku miql,l§ fvksï jQ nj;a fuhg tu ku ;nk ,oafoa m%xYfha kdúlhka úiska nj;a lshk l;djla merKs fmd;am;a j, i|yka fjhs' oykjfjks Y; j¾Ifha§ muK m%xY kdúlhka fvksï froao fidhd .;a nj;a bka miq Tjqyq th rej,a keõj, rej,g Ndú;d l< nj;a lsh;s' rej,aj,g Ndú;d lrk ,o fvksï froafoka b;sß jQ frÈj,ska Tjqyq l,siï uid m%fhdackhg .;a nj o lshfõ'
j;auka fhdjqka mrmqr jvd;au m%shlrkq ,nk we÷ï ú,dis;d lSmhla u ;sfí' bka fvksï ^Denim& kñka ye¢kafjk we÷ï fudaia;rj,g Tjqka fnfyúka u m%sh ukdm njla olajk nj ryila fkdfõ' wo úYaj .ïudk yryd úisß isák l=vd orejka o ;reK mrmqro" jeäysáhkao" uy,a,kao ,sx. fNaohlska f;drj fvksï we÷ï weÕ,d .ekSug leue;a;la olajk nj fmfka'we÷ï fudaia;r ú,dis;d w;rg fvksï we÷ï wyïfnka tla jQ *eíßla froaola nj lshkq ,efí' óg Y; j¾I .Kkdjlg by;È frÈ ksIamdolhka úiska fidhd .kakd ,o fuu we÷u miq l,lÈ zfvksïZ kñka y÷kajk ,§' miql,l§ wm ld w;r;a ckm%sh jQ Ôkaia keue;s l,siïo celÜia kue;s Wv lndo uykafka fvksï we÷fuks'fvksï we÷ï j¾.h" bkaÈhdkqjka úiska y÷kajkq ,nk ldls we÷ug fndfyda iudka;rj hkakls' l,la ngysr f,dalfha ro<hka úiska fvksï we÷u fy,d olsk ,oafoa th ;ef,k fmdäjk lïlrejka yd mqxÑ ñksid úiska m%fhdackhg .kakd ,o f.dfrdaiq we÷ula nj iuÉp,hg ,la lrñks' fufia ro<hkaf.a Wmydihg fhduq jQ fvksï we÷u ^Ôkaia l,siu& miql,§ m%Odk fmf<a we÷ï fudaia;r ks¾udK Ys,amSkaf.a weig ,la fjñks'nr jev lrkq ,nk mqxÑ ñksidf.a f.dfrdiq we÷ula njg m;a ù ;snqk fvksï we÷u" we÷ï ks¾udK Ys,amSka f.a w;g m;aùu;a iu. Tjqyq thska wÆ;a we÷ï fudaia;r ú,dis;djla ks¾udKh lr fj<| fmd<g y÷kajd ÿkakd' miq l,lÈ Ôkaia l,siï yd celÜ nyq;r ck;djf.a ckm%shu we÷ï fudaia;rhla njg m;a jQfha bka blaì;sjh' Ôkaia we÷ï ms<sn| Wkaudohl=;a" fvksï ixialD;shl=;a úYaj .ïudk yryd me;sÍ hEug fuu ixisoaêh miq l,l§ ;Èkau n,mEfõh'fvksï we÷fï Wm; o b;d rij;a tlls' th ol=Kq m%xYfha ksïid kue;s .ïudkfha frÈ ksIamdolhl= úiska fidhd .kakd ,oaola nj lshkq ,efí' i¾f. ä' ksï ^Serge de nim& kue;s ku miql,l§ fvksï jQ nj;a fuhg tu ku ;nk ,oafoa m%xYfha kdúlhka úiska nj;a lshk l;djla merKs fmd;am;a j, i|yka fjhs' oykjfjks Y; j¾Ifha§ muK m%xY kdúlhka fvksï froao fidhd .;a nj;a bka miq Tjqyq th rej,a keõj, rej,g Ndú;d l< nj;a lsh;s' rej,aj,g Ndú;d lrk ,o fvksï froafoka b;sß jQ frÈj,ska Tjqyq l,siï uid m%fhdackhg .;a nj o lshfõ'
tl, rej,a keõj, rej,g mdúÉÑ lrk ,oafoa iqÿ fvksï h' nrjevj, fh§ isáh kdúlhkag iqÿ froafoka uik ,o l,siu m%Yakhla úh' nr jevj, ks;r ù isàu ksid;a ks;ru f;,a iy ucka jeks foa .Eùu ksid;a Tjqkaf.a iqÿ fvksï l,siu wmú;% ù .sfhah' miqj vhs j¾.hla fhdod fvksï froafoa iqÿ Tjqyq ke;s lr .;ay'ody;rfjks Y; j¾Ifha§ fvksï froafoka Ôkaia kue;s l,siï j¾.h ksIamdokh fldg uyd mßudKfhka fj<| fmd<g ksl=;a lsßug tl, frÈ ksIamdokhg m%isoaêhla biq¨ f,ú iag%djqia iy iud.uo ^Levi Strausst & Co& ,s iy iud.uo ^Lee & Co& bÈßm;a úh' f,ú iud.u 1856 § o ,S iud.u 1889 § o wdrïN lrk ,o frÈ ksIamdok wdh;k folls'Ôkaia l,siu uq,skau Ndú;d lrk ,oafoa kdúlhka úiska nj tys by;ska i|yka lf<uq' miq l,lÈ th fkdfhl=;a l¾udka;hkays fh§ isák lïlrejka w;ro me;sr .sfhah' tl, ljqfndahs fkdfyd;a f.dm,a,ka kñka ye¢ka jQ gelaidiaj, Ôj;a jQ ñksiqkaf.a ckm%sh we÷u jQfha o Ôkaia l,siuhs' keúhkaf.ka" lïlrejkag;a" lïlrejkaf.ka f.dm,a,ka w;r;a me;sÍ .sh Ôkaia l,sifï yevh fukau ksudjo miq l,l§ we÷ï fudaia;r ks¾udK Ys,amSka úiska fjkia lrk ,§' fvksï we÷fuka ksIamdokh lrk ,o fndfyda Ôkaia l,siï we.gu ysrfjk f,i ks¾udKh lsßug we÷ï ks¾udK Ys,amSkag Wjukd úh' fuu k¾udKh Ôkaia w¢k f,dl= l=vd fldhs ld w;r;a meIka tlla fuka me;sÍ .sfhah' fuu wÆ;a ú,dis;dj bka ál l,lg miq fyd,sjqâ mqrhg o me;sß .sfhah' tl, fyd,sjqâmqrfha isá iqmsß k¿jka jk ud,ka n%ekafvda" iy tï' fcaïia ãka" Ôkaia l,siu we£u mqreoaola fldg .;ay' fyd,sjqâ k¿ ks<shka f.a m%sh;u we÷u Ôkaia l,siu njg m;a ùu;a iu.u k¿ks<s jkaokdfõ fhÿk risl msßia Ôkaia l,siï hk celÜ we§u tla;rd meIka tlla njg m;a l< .;ay' fvksï weÿfuka uyk ,o Ôkaia l,siï yd celÜ j,g bkamiq yeu rglska u b,a,ï .,d taug mgkaa .;af;a fuu ixisoaêfhka miqjh'
uq,a ld,fha hqfrdamd rgj, muKla ckm%sh jQ fvksï we÷ï miqq l,l§ wdishdkq l,dmfha rgj,a j, Ôj;ajk fhdjqka mrmqr w;r YS>%fhka me;sÍ hEug mgka .;af;ah' Ôkaia l,siï iy celÜ ;reK ;reKshkaf.a ckm%shu we÷ï ú,dis;djla njg m;a úh' fvksï muKla ishhg úismylska by< f.dia ;sìKs' thska ,enqK jd¾Isl wdodhu remsh,a fldaá 175 la olajd by< .sfhah'fvksï we÷ï uq,skau ksIamdokh lrk ,oafoa ngysr rgj, muKs' miqj th wdishdkq l,dmfha rgj,aj,g o me;sr .sfhah' bkaÈhdj fvksï we÷ï ksIamdok l¾udka;hg w;.ik ,oafoa wiQQj oYlfha uq,a Nd.fha §h' fvksï we÷ï ksIamdokh lrk ,o hqfrdamd rgj, iqm%isoaO fvksï ksIamdok iud.ï lSmhlu YdLd bkaÈhdfõ§ msysgq jk ,§'f,úia ^Levis& .ema ^Gap& rhs*,a ^Rifle& ãi,a ^Deisel& /ka.a,¾ ^Wrangler& tjeks iud.ï lSmhls' fuu fj<| kduhka wo fvksï we÷ï lafI;%fha iqm%isoaO" tfuka u ckm%shu kdufhdah'wo fhdjqka mrmqf¾ ckm%sh u we÷ula njg m;a ù ;sfnk Ôkaia l,siu .jqu iy celÜ tl wks;a we÷ï me<÷ï fuka yeu ;eklgu we|f.k hd yels we÷ï úfYaIhla o fkdfõ' úfkdao .ukla hk úg" tfia;a ke;akï nr jevl fhfok úg we§ug iqÿiq we÷ula yeáhg th y÷kajkq ,efí' tfy;a wo wfma ;reK ;reKshka u.=,a f.org;a" urK f.org;a" .uklaa ìukla hk úg;a" lkaf;darejg hk úg;a wÈkafka m<Èkafka fvksï we÷ïh'wo f,dalfha we;s we÷ï ú,dis;d w;ßka ;reK ;reKshkaf.a ckm%shu we÷ï fudaia;rhla njg m;a ù we;af;a Ôkaia l,siuh' th ;reK jeäysá uy¿ ld w;r;a tl fia ckm%sh ù we;'
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